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  • Writer's pictureAlexander Jimenez Jimenez

The Future of Digital Marketing: What Trends to Expect

“The Internet is becoming the town square for the global village of tomorrow.” -- Bill Gates

The Future of Digital Marketing: What Trends to Expect

In our last thoughtful blog post, Is Using Meta/Data Analytics to Engage Your Social Media Audience Important?, we shared thoughtful insights on why you should use analytics when creating content. This month's post is all about digital marketing insights and future trends!


The internet has revolutionized the way we live, work, and communicate. With the widespread adoption of digital technologies, the business world has undergone a transformational change. As a result, digital marketing has become the cornerstone of modern-day commerce, and its impact on the global economy cannot be overstated. In today's thoughtful article post, we will examine how digital marketing has changed how businesses operate, the global economy's impact, and the future of the digital marketing industry.


Let's get started.


Thought #1 Digital Marketing: Scope and Definition


Digital marketing uses digital technologies, such as the web, social media, search engines, AI tools, mobile devices, and other digital channels, to promote a brand, product, or service.


It encompasses a range of marketing activities, including search engine optimization (SEO), social media marketing, content marketing, email marketing, and mobile marketing. The scope of digital marketing is vast and includes all online marketing efforts to reach potential customers and build relationships with them.


Thought #2: The Impact of Digital Marketing on Business


Digital marketing has disrupted the traditional marketing landscape, and its impact on businesses is significant. It has provided businesses with a cost-effective way to reach their target audience and build a global brand. It also allows companies to reach a wider audience through social media, email marketing, and search engines. In addition, businesses can target specific demographics and use data analytics and key performing indicators (KPIs) to track their performance and measure their return on investment (ROI).


The rise of e-commerce has been a significant driver of digital marketing. With the rise of online marketplaces, businesses can now sell their products to a global audience. In addition, E-commerce has made it easier for businesses to access new markets and sell their products to customers worldwide from a digital storefront that is accessible 24/7.


57% of internet users aged 16 to 64 buy a product online or service weekly!

According to Hootsuite's Global State report, 57.5% of internet users aged 16 to 64 buy a product or service online weekly! In addition, 26.5% of social media users go to social platforms to find products to buy.


Though #3 - Digital Marketing and the Global Economy


Digital marketing has had a significant impact on the global economy. The rise of e-commerce has created a new global marketplace where businesses can reach customers worldwide. E-commerce has made it easier for businesses to export products to new markets, driving economic growth and job creation.


Global e-commerce reached $29 trillion in 2017, up from $16 trillion in 2013

According to a report by the United Nations Conference on Trade and Development (UNCTAD), global e-commerce reached $29 trillion in 2017, up from $16 trillion in 2013. As a result, E-commerce has become a key driver of economic growth, particularly in developing countries.


Digital marketing has also played a significant role in growing small and medium-sized enterprises (SMEs) worldwide. Digital marketing has provided SMEs a cost-effective way to reach new customers and grow their businesses. According to a report by Deloitte, SMEs that adopt digital technologies grow faster than those that do not. The report also found that SMEs that use digital marketing techniques, such as social media marketing and SEO, are more likely to generate revenue from exports.


Digital marketing has also created new jobs and opportunities worldwide. As businesses adopt digital technologies, they require skilled professionals to manage their digital marketing campaigns. The digital marketing industry has created jobs in data analytics, content creation, social media management, and search engine optimization.


Thought #4 - Future of Digital Marketing


The future of digital marketing is bright, and the industry is expected to grow exponentially in the coming years. The rise of new technologies, such as artificial intelligence (AI), machine learning, and the Internet of Things (IoT), will transform how businesses operate and interact with their customers. AI will enable companies to personalize their marketing campaigns and create more targeted and effective ads. Machine learning allows businesses to optimize their campaigns and improve their ROI. IoT will enable businesses to connect with customers in new ways, such as through smart devices and wearables.


With the rise of new technologies, new challenges for the digital marketing industry present themselves daily. For example, as the amount of data generated by businesses increases, there is a need for skilled professionals to analyze and make sense of the data. In addition, data privacy and security concerns are also becoming increasingly important as customers become more aware of the risks of sharing their personal information online.


Another trend expected to shape the future of digital marketing is the rise of voice search. With the popularity of smart speakers such as Amazon Echo and Google Home, voice search is becoming popular for people to find information online. As a result, businesses will need to optimize their content for voice search to ensure that they are visible to potential customers.


Final Thought #5 - Digital Marketing's Future is Bright


Digital marketing has had a significant impact on the global economy. It has disrupted the traditional marketing landscape and provided businesses with a cost-effective way to reach their target audience. The rise of e-commerce has created a new global marketplace, driving economic growth and job creation. Digital marketing has also played a significant role in the growth of SMEs worldwide, creating new jobs and opportunities.


The future of digital marketing is bright, with the rise of new technologies such as AI, machine learning, and IoT presenting new opportunities for businesses to reach and engage with their customers. However, new challenges, such as data privacy and security concerns, must be addressed.


Overall, digital marketing has transformed how businesses operate and interact with their customers, and its impact on the global economy is significant. As enterprises adopt digital technologies, the digital marketing industry will continue to grow and evolve, driving economic growth and creating new opportunities worldwide.


FT's Next Blog Post


Next month, FT will cover the differences between social media e-commerce marketing, social selling, and social commerce.

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